Water in a desert is the most precious treasure. Nature has been kind to us by blessing this great land with a perennial source of deep earth water. Hence, it becomes our responsibility to treat this blessing with great love and respect.
A group of people with vision and foresight took the lead to protect this treasure and bring this purest form of water to the people just the way nature meant it to be. And thus, Masafi was born.
To some it's just a bottle of water. To others it's a story of people dedicating their lives to protecting this stunning landscape and the sacred source of water flowing beneath it for years, so that generation after generation can quench their thirst with nature’s purest and best.